To further demonstrate and stress how important your ad-copy is, we’ll compare “God-like” ad-copy with “Okay-level” ad-copy.
Let’s assume we have 2 different E-commerce business, both have a website conversion rate of 2%.
Both have a CPM (cost per impression) of $10 with their Facebook ads, which is pretty average.
‘Business A’ has a click-through rate (CTR) of 1%, whereas ‘Business B’ has a CTR of 1.5%.
0.5% seems like such an insignificant difference but there are devastatingly-powerful, compunding effects that knock-on to all your other marketing metrics.
Let’s take a closer look…
For ‘Business A’: 1 in every 100 people click, which means their cost per click (CPC) is $1, whereas ‘Business B’ gets 1 in every 66 people to click their ads. Which means they have a CPC of 66 Cents.
If each business has a 2% website conversion rate that means out of every 100 people to visit their store only 2 people buy or 1 in 50.
That means for ‘Business A’ they need to spend $50 to acquire 1 new customer, whereas ‘Business B’ only needs to spend $33, which is $17 less!
If you scale this to 1,000-10,000 orders a month, ‘Business B’ would be keeping an additional $17,000 to $170,000 a month in their pockets despite the fact they are spending the exact same amount on ads as ‘Business A’, simply due to the fact that they have had their ads written by an expert level copywriter, who took take their CTR from 1% to 1.5%
At Growefy, this sort of competitive advantage is shockingly-apparent to us and is one of the main reasons why we operate remotely as this allows us to scour the entire globe and hire the top 1% of the 1% of copywriting geniuses, which we have here at the agency.